The well-known meal delivery company Glovo has declared that it will cease operations in Ghana on May 10, 2024, despite having made large investments in the previous two years to grow its offerings.
The company emailed its network of restaurant partners to inform them of this situation, citing challenges with profitability in the Ghanaian market as the reason for its decision.
Glovo clarified that its primary objective will now be to strengthen its position in other African markets, including those in Morocco, Uganda, Kenya, Côte d’Ivoire, and Nigeria.
“We are reaching you to communicate that Glovo has made the decision to close our Ghana operations by May 10th at 10:00 pm. The decision to end our operations in the country is based on a reassessment of our investment priorities as we focus our resources on the other 23 countries where Glovo operates.”
“As your service provider company will also inform you, the app and the slots will remain active until May 10th, 10:00 pm… after that, the app will close and won’t be able to book any slots.”
In 2021 co-founder of Glovo, Sacha Michaud said the company was investing 1.7 million euros in the company.
“The Ghanaian market is a promising market for Glovo and we will continue to invest to reach all the regions of the country and bring convenience to people,”
At the time, he said.
In March 2021, Glovo, a 2015-founded technology delivery firm based in Barcelona, Spain, joined the Ghanaian market.
According to Mr. Michaud, Glovo joined the Ghanaian market to assist make it easier for consumers to order goods online and have them delivered right to their homes.
Ghana’s expanding population and rising internet usage, according to Mr. Michaud during the launch, are beneficial for business.
He stated that Glovo operated in seven African nations, including Ghana. He also named Kenya, Nigeria, and South Africa as other markets.
Per Mr. Michaud, Glovo Ghana collaborates with over 400 Accra-based businesses, including pharmacies, grocery stores, electronics stores, and dining establishments.
