Afrobeat musician Kelvyn Boy from Ghana has observed that Ghanaian listeners prefer simpler, more accessible music to more intricate, sophisticated pieces.
Kelvyn Boy, real name Kelvin Brown, stated in a recent interview on 3Music TV that he has noticed songs with deep meanings frequently fail to catch on in Ghana.
He said that this was due to “lazy ears,” a condition where listeners prefer familiar sounds to more thought-provoking tunes.
“In Ghana, if you do a deep song, it doesn’t get buzz. Ghanaians have these lazy ears. They want to hear what they expect; they don’t want to hear conscious music,” He stated.
He claimed to know how to simplify songs so they would be more relatable to Ghanaians, but he refused to do so because it was not why he was a musician.
“I’ve always known that and I don’t do that. That’s why I’ve always stayed different.
“I know the simple things to say and I can say that. I know that it will be very easy for it to be catchy, but is that what God brought me here to do? To impress you?” He queries.
Even if it means sacrificing popularity, he believes that remaining faithful to his own style and message is crucial.
