The official transfer of Vodafone Ghana to Telecel Ghana is a noteworthy event in the telecoms industry. It is a calculated effort to increase the nation’s economic access to communication services.
Now, Telecel Ghana is in charge of a number of operations that Vodafone used to oversee, including currency transfers, fixed phone lines, internet, voice, and data services, and other commercial services.
This change comes after Telecel Group purchased a 70% majority interest in Vodafone Ghana.
Patricia Obo-Nai, CEO of Telecel Ghana, underlined the newly announced Telecel network’s dedication to innovation and digital inclusion during the formal rebranding event.
Mrs. Obo-Nai promised improved service delivery and an emphasis on mobile banking solutions, assuring customers of a revolutionary experience on the Telecel platform.
When considering the changeover process, Obo-Nai emphasized the year of planning that came after Telecel Group’s calculated purchase of Vodafone Ghana’s shares.
She praised the methodical strategy used to introduce the Telecel brand, which began with internal stakeholders and moved on to important external partners and customers , culminating in a Labadi Beach Hotel public debut event.
The Telecel Play app was launched as part of Telecel Ghana’s rebranding initiatives with the goal of providing users with a variety of digital innovations and mobile financial services.
Mrs. Obo-Nai highlighted the company’s presence in all 16 regions of Ghana, noting that in the days to come, there are plans to interact with and present the new Telecel brand services to a larger audience.
Customers, partners, and stakeholders may anticipate a new age of communication services marked by improved digital experiences and a customer-centric approach with the launch of Telecel Ghana.
“So, in February 2023, Vodafone Ghana ended its work in Ghana. So, we signed a deal with Telecel Group to take over the 70% shares of Vodafone Group in Ghana Telecom. It has been one year of transition. And so, from yesterday, we ended the relationship with the Vodafone brand and we unveiled the Telecel brand. We started with our employees in the morning at the conference centre, so they will see it first.
“We have announced our brand promise that they are going to see an experience that is very different in our network, in the way we deliver service to our customers, and also, importantly, the mobile financial services.
“There will be a lot of digital innovations that will come up. And so, we announced our app called Telecel Play which everybody should download. And over the period, you begin to see the changes that will happen, especially in the financial services. So we are available in all 60 regions, and we’ll move to the regions to show everybody what the new Telecel brand has to offer.”
