Mr. Logic, a talent manager and entertainment pundit, has stated his dissatisfaction with the music industry’s widespread lack of true backing and investment, claiming that this is the biggest impediment to its growth. He categorically denies that rapper Shatta Wale is responsible for impeding industry advancement, calling such assertions baseless.
Mr. Logic remarked on UTV Showbiz Night that continual harsh comparisons and criticism discourage potential investors from devoting money to musicians who have the capacity to achieve feats similar to those of Nigerian artists.
He stressed that Nigerian musicians’ major worldwide success is built in large investments and industry assistance, a method that Ghanaian artists might also benefit from.
Mr. Logic disputed the notion that musicians with a long track record in the industry, like as Shatta Wale, are incapable of filling stadiums like the O2 Arena. He stated that the negative talks around the business have damaged investors’ confidence, damaging both musicians and their significance.
“Who says Shatta Wale who has been in the industry for the longest running can’t fill up the O2 arena, It’s because investors have lost confidence due to the constant negative conversations that surround the artistry and it affects the artists and their prominence”
He stressed that the accomplishments of musicians such as Asake are not impossible for Ghanaian artists if they are provided with the required resources and support.
“It is nothing too extraordinary that Asake and his colleagues are doing that the Ghanaian artists can’t do, we are equally capable of doing the same, let’s not belittle our creatives for trying their best”
He critiqued Ghanaian musicians’ approach, stating that, unlike their Nigerian colleagues, they frequently rely on personal relationships rather than committing resources for self-promotion.
Mr. Logic stressed that Shatta Wale should not be blamed for the industry’s difficulties, because promoting each other’s careers is not the duty of any particular musician.
“Ghanaian artists don’t go all out in pushing their music and craft unlike the Nigerians, they don’t have any budget in promoting themselves or whatsoever rather they seek to ride on personal contacts for their gain rather than putting in the necessary resources for greater results, Ghanaian artist lacks the understanding of the business of music
“Don’t blame Shatta Wale for the industry woes, It’s not his responsibility to push anyone, each of the artists is doing their work and no one is obliged to push the other. However, the prompt rescue for success in the industry is if these artists get the major support and funding”
He emphasized that the actual solution lay in providing these musicians with the necessary support and money to prosper in the business.
