The largest wine show in the Southern Hemisphere returns in 2022, this time with a delicious touch of Artisanal Chocolates from Ghana, from October 26 to 29, 2022 in Johannesburg, South Africa.
A groundbreaking collaboration between the WineX Show organizers and the Ghana Export Promotion Authority (GEPA), in collaboration with DUAM Communications and JON WILLIAMS Consult, has successfully facilitated and sponsored a select group of Indigenous Ghanaian Artisanal Chocolatiers to Johannesburg to showcase made in Ghana Chocolates at the upcoming Three Day WineX show at the Sandton Convention Centre.
The Ghanaian Chocolatiers were chosen to present selected Premium Ghanaian Chocolates paired with South African Wines with the goal of strengthening Ghana cocoa and cocoa-based products’ competitive position in Africa and creating market access for Ghanaian chocolate brands in South Africa.
All save Chocolates, Sekoe Chocolates, Niche Chocolates, Bioko Treats, Adansi Sweets, Kabi Chocolates, Honico Chocolates, and Rhocece Chocolates have been chosen to represent Ghana at WineX 2022.
Speaking in Johannesburg, Dr. Afua Asabea Asare, CEO of Ghana Export Promotion Agency (GEPA), expressed her optimism about the endless opportunities for Ghanaian cocoa products to become globally competitive, citing investments made by the Ghana Export Promotion Authority to assist chocolatiers in exploring international markets such as South Africa.
Dr. Afua Asabea Asare thanked Ghana’s High Commissioner to South Africa, H.E. Charles Asuako Owiredu, for his instrumental role in facilitating and ensuring the success of this innovative project, as well as the invaluable support provided by the Ghana Mission in Pretoria under his leadership.
She also challenged Ghanaian chocolatiers to take advantage of this opportunity to investigate value-added demand offerings for cocoa-based products in South Africa and Africa in general.
Dr. Asare is optimistic about Ghana’s participation in future WineX editions as another export market for Ghana’s cocoa industry to become an innovative industry leader once the African Continental Free Trade Agreement (AfCFTA) Agreement is fully implemented to promote intra-African trade.
