Talking in a meeting with Abeiku Santana on Okay FM, July 4, the prevailing Artiste of the Year at the Vodafone Ghana Music Awards, brought up that TikTok has made music advancement less troublesome.
Music advancement for artists used to be troublesome until TikTok came into the image.
“You cannot deny the influence of TikTok in the industry. If you say you can’t see, then maybe you are blind. Because everybody can attest to the fact that music has changed. First without TikTok, after you have produced a song, you go around asking DJs to play your song for you. And you will also go on Instagram Live trying everything to promote your song. But now, TikTok has created an avenue that when you drop music influencers promote it easily.”
As indicated by him, TikTok forces to be reckoned with an offer significantly more that might be of some value than simply moving to melodies. He noticed that their capacity to utilize parody to advance melodies likewise assists a tune with building up momentum.
“Sometimes it’s not about dancing, but just doing funny stuff with your music helps your music to blow up in Ghana Africa, worldwide. They paly an important role.”
Asked some information about how long the application will keep on directing the sorts of songs that get played on the waves, he showed that nobody can anticipate that.
“But we don’t know what will happen in a year. The same way TikTok took over from nowhere, in the next year something may come to take over from them. You never know that. All we know is now. While we are here, let’s admit that they play an important role.”
In the relatively recent past, TikTok star, Asantewaa said something that TikTokers are exclusively individuals who make songs circulate around the web in the country.
“I have always maintained that it doesn’t matter how long you have played your music game. When you make that song, it is not about your craft, you need to get us on board before it can blow. If not, you will be the only person singing the song… We make the song trend.”
