Award-winning Ghanaian musician Dennis Nana Dwamena, better known online as KiDi, recently expressed his displeasure with the nation’s recent internet shutdown, highlighting its negative consequences on his online engagement and streaming figures.
The “Thunder” hitmaker said in an exclusive interview on Hit FM that he was unable to interact with his fans and promote his most recent releases because of the internet outage. In the current music industry, streaming platforms are essential since they give musicians a way to reach a worldwide audience and make money.
He explained that, given that the majority of people’s daily activities depended on having access to the internet, he was shocked by the events of March 14, which plunged Ghana into an unexpected and sudden internet blackout.
“I didn’t know how much of our lives were controlled by the internet. Everything was at a standstill,”
He stated.
He clarified that the three-day outage affected his music streams because many people were unable to access streaming websites.
“It did (impact my streams). I mean, if you don’t have electricity and you don’t have the internet to even pay your light bill, you need the basics first. But we’re happy that the internet is coming back small,”
He stated.
He clarified that the three-day outage affected his music streams because many people were unable to access streaming websites.
“It’s crazy because a lot of the work we do now is influenced by the internet. If that ever happens, it will be serious. I can’t even imagine it because we have to go back to the old days when we wrote letters and rode horses,” he said.
The blackout, which occurred due to undersea fibre optic cable damage, disrupted internet services across the country, affecting businesses, communication, and entertainment sectors.