Ghanaian highlife maestro Kwabena Kwabena has expressed misgivings about the Play Ghana initiative’s potential, expressing skepticism about its viability in light of what he regards as financial issues in the music business.
Kwabena Kwabena, known for his deep melodies and analytical thoughts, has highlighted important concerns regarding the initiative’s feasibility, highlighting that financial factors may ultimately determine the program’s success or failure.
The Play Ghana program, which aims to increase the visibility of Ghanaian music across several platforms, has been a hot subject in the music business. However, in a recent broadcast of UTV’s Showbiz Night, Kwabena Kwabena publicly questioned the initiative’s practicality given the current financial scenario.
“Money rules the game. If there is no money, the game will be dull. For me, the Play Ghana initiative is not feasible because it all boils down to financial constraints,”
The musician remarked, providing a frank perspective on the industry’s issues.
Kwabena Kwabena’s remarks highlight the obstacles encountered by artists and industry players in the absence of substantial financial backing and infrastructure, underlining the importance of positive steps to move the effort ahead.
“The reality is glaring, it seems not feasible, it should not just be a loose talk without constructive measures in place to push the initiative 80% airplay. it is a numbers game and the investors need to reach a viable consensus to drive the appeal of the Play Ghana initiative and garner substantial interest among stakeholders”
Kwabena Kwabena noted that collaboration among stakeholders, such as artists, policymakers, DJs, and industry actors, is critical to establishing long-term solutions that successfully address the situation.
