The role of language in the music industry transcends linguistic boundaries, according to renowned Ghanaian musician Edem, who emphasizes that success in the industry is more about financial investments and resource allocation than the language in which the music is delivered.
Edem’s viewpoint is in response to Nigerian gospel singer Nathaniel Bassey’s suggestion that Ghanaian gospel musicians reach a wider audience by singing in English more often. While acknowledging Bassey’s remark, he maintains that language is only one factor in determining an artist’s global impact.
Edem’s submission to UTV Showbiz Night emphasized the importance of financial investments and resource allocation in the music industry.
According to this viewpoint, financial constraints, rather than language barriers, pose a more significant barrier for many musicians, emphasizing that an artist’s ability to cross borders is closely linked to having the necessary resources and primary market recognition.
Recognizing that musicians naturally gravitate toward languages that accurately convey their messages, Edem emphasized the importance of artists feeling at ease in their chosen languages.
He argued that regardless of the language used, an artist’s ability to convey their message is paramount.
“I acknowledge Nathaniel’s comment but you must back it with financial investments and adequate resources because no matter the English you sing without the necessary resources and primary market recognition your music won’t cross borders”
“Do what you are capable of, that is how to give your best so people comfortable singing in English should do that and those comfortable singing in other dialects should also do that exceptionally but in all of these you need the resources to put you on the bigger stage.”
Edem encouraged artists to focus on their unique abilities and express themselves authentically, emphasizing the importance of the ease with which a message is conveyed.
“As a composer what comes easy to you is what you go with. Translating proverbs or messages into English might not always capture the essence of the original expression instead, artists should focus on what comes most naturally to them to deliver their best work and not what Nathaniel Bassey is saying”
