Nana Yaw Boakye, also known as MOG Music, a Ghanaian gospel music sensation, recently talked up about the difficulties Gospel artistes experience in obtaining sponsorship from corporate companies for their musical endeavors.
Sharing his first sponsorship experience, the ‘Mala’ hitmaker claimed that it was refused, adding that his sponsor warned him that he is “not a credible brand.” He explained it this way:
“My quest for sponsorship has been a very very interesting one. The first time I went to an office to get sponsorship, I was told I’m not a credible brand so they cannot put their weight behind me. This kind of broke me but it pushed me to work harder to diffuse whatever that officer told me.”
MOG spoke with Helen Appiah-Ampofo on TV3’s Twitter space on Thursday, August 10, 2023, about the challenges he faces because he works in the Gospel sector, and he asked firms that offer sponsorships to focus on the numbers rather than the genre.
Nana Yaw’s statements, as explained by
“One of the major challenges I normally face in the sponsorship space is because of the genre I do, which is Gospel music. Most of the corporate bodies do not want to identify with a Gospel brand which I find very difficult to understand because for some of them, we have to make them understand that it is a numbers game as that’s what they are looking for; Can we talk about the numbers and take away the religious side?,”
The award-winning crooner went into additional depth about how some brands believe that sponsoring gospel performers does not align with their values, and how others would rather support circular musicians.
“If there is any area of struggle, that would be the main one but the corporate world needs to understand that Gospel musicians equally have the numbers and they can do business with it,” he stated.
