Asantewaa, a Tiktok celebrity and actress, claims she quit marketing music because independent artists are broke and unable to pay for her services.
She claimed that despite the fact that some of her fellow TikTokers promote music, all she does is enjoy wonderful music in a recent interview on Accra FM’s Ayekoo.
Due to her large following and the number of views her most-posted videos receive, the influencer was one of those most frequently employed to promote music on the TikTok app back in 2022.
She claims that she stopped producing such content because musicians can no longer afford her services because her brand is already established.
She continued by saying that she wouldn’t accept payment for these services, even if she were given GHC 10,000.
She continued by saying that although certain artists continue to contact her management to request her services, she no longer provides entertainment for them since they lack funds.
She acknowledged that she and other TikTok stars paid GHS 3000 to advertise a song, but added, “Now, we’ve increased the fee,” because “the brand is solid.”
Despite this, “even if you give us GHS10 billion, we still won’t do it,” she emphasized.
“I have stopped,” she stressed. “My colleagues still do it; Wesley and co, but I have stopped.”Asantewaa also described herself as “salt” and thus, when she is not part of a promotional drive “it is not sweet.”
Even though she no longer promotes music, she stated that she would not hesitate to post a song that “is enjoyable” to her on social media.
Despite her decision, she assured Nana Romeo that the metaphorical soup would still be “nice” without her salt. The industry would have to adapt to the circumstances.
